Here come the girls

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Photo credit: Rick Elmes

In the summer of 2006 England’s football team slumped to a predictable Quarter-Final World Cup exit against Portugal. It was the same old story; losing on penalties, a player dismissed for ill discipline and a nation’s hopes dashed for another four years.

But something was new. Waiting on the tarmac, poised for the return flight from Germany, the paparazzi were not waiting for just Beckham, Gerrard, Rooney and their colleagues, they were waiting for their other halves. They were waiting for the wags.

Since then wags have become a part of football. The ‘wives and girlfriends’ are a symbol of the game’s changes. Their faces have become engrained in the national psyche; splashed over the pages of Hello and Heat, wags have become every bit a part of football as the half-time pie. But is our view of them correct? Are they just ladies of leisure with an abundance of free time who spend their partner’s well-earned (well-earned…?) money on fake tan, hair extensions and a wardrobe purchased solely in Cricket? sale cocktail dresses sale cocktail dresses I spoke to Queen of the wags and presenter of Wag Boutique, Lizzie Cundy, to find out if being a wag is as glamorous as it is often made out to be and whether they are perhaps more normal than the media might suggest.

“They’re great for the economy, I mean look at how much they spend.”

One of the most striking elements of headline-grabbing, attention sapping wag-ism is that many people don’t like being called a wag. Having emailed the representatives of such cultural luminaries as Gemma Atkinson and Ellen Rivas and, despite receiving many polite rejections, one or two suggested I was being incredibly rude even suggesting they were a wag. With that in mind I asked Cundy her thoughts on the term and what it meant to her: “I actually think it’s quite endearing. I don’t take offence in any way. I know some of the girls do, I’ve heard Coleen Rooney doesn’t like being called it, but it’s tongue in cheek, it’s all a bit of fun and I think some of the girls get far too sensitive about it all.”

It seems then, that for many wags the term itself is disrespectful? All those things that come implicit within the word; the shopping, the glamour, the fixation with image – these are the things that many of them rile against, and yet this is exactly what we think of when we think of wags, as Lizzie explained: â lime green bridesmaid dresses lime green bridesmaid dresses€œWell, I think a lot of members of the public think they are girls who don’t do anything. They give them lots of money, they just shop and have lunch and get their nails done and I think sometimes it’s not really fair because there’s a lot more to the girls than that; Graeme Le Saux’s wife is a lawyer- a lot of them have their own businesses, do a lot for charity but that doesn†discount wedding dresses discount wedding dresses;™t make headlines so the press aren’t interested.”

Perhaps the public view of wags entirely is a media construct; remember these are, after all, just normal people. Have the red tops set them up to be something they’re not? Perhaps Alex Curran only nips into Cricket once she has completed a shift at her local Oxfam and sung to local schoolchildren. Maybe in the ideal world of Carly Zucker she’d wear a shapeless sack at all times but she’s forced to buy Lipsy dresses just to please the press. We’ll never know, but for Lizzie â valfred angelo flower girl dresses ;€œit’s a two way street. The portrayal in the press caters for the stereotype, but they don’t look into the reality.”

Rebecca*, 25 year old psychologist, girlfriend of professional cricketer.

“The media seems to focus on what sportsmen’s partners look like, what they are wearing, their weight etc, as opposed to their careers or past achievements.” Argues Rebecca, girlfriend of a professional cricketer. Rebecca is just a normal person and proves exactly why wags are no different from any of us. Her partner may be a cricketer and not a footballer but as seen with Andrew Flintoff’s wife Rachel the media is quite happy to attribute the wag tag to different sportsmen’s partners as well. She spoke of her pride at watching her boyfriend’s team do well and her delight at his individual successes ending with the phrase “Home is home, and work is work”, demonstrating just how normal it all is.

Hannah*, 19 year old student, girlfriend of League One footballer.

League One might not have the same glitz and glamour of the Premier League but a wag is a wag. However Hannah, like Holly before her, doesn’t do much to prove the image of an image-obsessed, constantly shopping socialite. “I love to watch the games, I get properly into it. It’s just great to see him play in front of so many people. If he scores I just sit there thinking that’s my boyfriend!”. The trappings of football are yet to really affect Hannah with her main source of frustration being time away from her partner, tony bowls short prom dresses especially at the weekends when his job dictates a fair amount of travelling.

Holly*, 20 year old student, girlfriend of international cricketer.

“The worst thing is when he’s away. I can see how he’s doing on TV or the internet and it makes me feel like I’m near him for a bit but then I switch it off and he’s not back again for two months!”. Holly is a student who met her boyfriend before leaving school. University students are used to managing long distance relationships but it must feel slightly different when the other half is representing their country around the world. “I feel on a different planet from Coleen Rooney!” said Holly when asked if she believed herself to be a wag.

*All names changed to protect anonymity.

So at the root of the issue is the media. They saw the likes of Coleen Rooney, Melanie Slade and Victoria Beckham in Baden-Baden in 2006 and the proverbial dollar signs appeared in their eyes. Wags sell papers and they sell papers because they are two things; glamorous and accessible. It sounds sad and is perhaps a damning indictment of the way many people think but, in theory, any girl in the UK could become a wag. “Alex Curran sells more copies of Hello than Angelia Jolie” was the way in which Lizzie explained the appeal of wags. They’re everything the average girl reading these sorts of magazines is not, but they are not the impossible dream. If a girl wanted to bag a footballer they would know where to go.

This kind of power for women is what the likes of Emmeline Pankhurst fought for our generation, to be able to choose the man and the life you want to lead. Whether Ms Pankhurst would approve though is unsure. Lizzie however, is emphatic in her belief that it could only be a positive thing: †satin prom dress on sale ;œI actually think wags are a good thing for feminism; they empower women. Behind every successful man there’s a strong women and, believe me, to live with a footballer you’ve got to be strong. There’s a lot that we don’t hear about how wags live but also they’re great for the economy, I mean look at how much they spend – they keep businesses running!”

So there you have it. Being a wag appears not to be all that different from being a student.

We both have a lot of free time, we both watch a lot of football and we’ wedding dresses online sale wedding dresses online salere both quite unpopular in the eyes of the general public, unfortunately we only get the student loan to fund our shopping whereas they get John Terry’s credit card. The general negativity towards wags is understandable but it seems unwarranted; they are just people involved in an industry where image is all-important.

But perhaps the most important point, is not whether the public approve, after all they aren’t spending their MP husband’s expenses, but whether they actually proud of who they are. “I’m not sure whether I’d say proud but I am happy. I’ high low hem prom dresses m very happy to have been involved with football, it’s given me a lovely life. I’ve met people I would never have met, I’ve got a huge passion for football. I love going to football, still do. It has many ups and downs, being a footballer’s wife, but there are lots of great things and I feel very blessed”.

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